| WHAT IS A CUSTOMER TO OUR COMPANY |
A CUSTOMER is the most important person ever, in person, by phone or by mail.
A CUSTOMER is not dependent on us ... we are dependent on our customers.
A CUSTOMER is not an interruption in our work, but the purpose of it. We are not doing customers a favor by serving them ... they are doing us a favor by giving us the opportunity to do so.
A CUSTOMER is not an outsider to our business, but a vital part of it.
A CUSTOMER is not a cold statistic, but a flesh-and-blood human being with feelings and emotions like our own.
A CUSTOMER is not someone to argue or match wits with. Nobody ever won an argument with a customer.
A CUSTOMER is a person who comes to us with wants, It is our job to handle them efficiently.
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